Late November sees tracksuit clad collective Datarock heading out on a UK tour.
Datarock is currently one of Norway’s most successful international live acts, with sold-out tours and an ever-increasing fan base: adherents of this sexy/funky collective’s teen-romantic and very playful music, which conjures up the times that Datarock deem the most interesting in popular culture: the late seventies and early eighties. Late November sees the tracksuit clad collective heading out on a UK/Irish tour with gigs in Dublin, Glasgow, Birmingham, Manchester, Bristol and London.
Earlier this year, MIC had a talk to Datarock singer Fredrik Saroea, who constitutes the core of the collective along with Ketil Mosnes, about the band’s undying fascination for this period and their new, highly anticipated record Red
-I think that a young person exposed to the great cultural changes that took place in the late seventies and early eighties had large parts of the brain affected, more so than later generations reacting to more recent events. I discover new genres and new periods of music and popular culture all the time, but I always come back to this particular moment in history, says Fredrik. In my view the years between 1976 and 1983 the apex of popular culture. This period is an inexhaustible source of inspiration.
Asked for an explanation or theory about why this is, he presents an analysis that delves deeper than one would perhaps expect from a man and a band that have made campy and playful music their trademark.
-So many processes and motions came to fruition and full bloom around that time; things that were conceived in the sixties but took a decade to achieve momentum and start to make a general impact. These are things we take for granted today, but I believe that at the time this happened there was a tremendous amount of energy in circulation. Something had been torn down, and in the process of building a new cultural paradigm, there was obviously a lot of audacity and progressive thinking going around. Cultural relativism, the fusion of art and criticism, the general onslaught of postmodernism, feminism etc, are things that do not perhaps trigger people today. But at the time when these concepts made their full impact I think that they were the cause of tremendous turmoil and a lot of productive rethinking. All these things are of course processes that started a long time before, and which are still working their path towards the future as we speak, but I think the period in question was an especially condensed time in this manner. Not least due to the coinciding spread of personal computers and the birth of the information society, which opened totally new horizons.
Earlier this year, Datarock released their second album "Red" to enthustiastic reviews from the music world. As New York Times claimed, Datarock's second album is "a frothy elixir out of 1980s synth-pop, art-rock and new wave".
Datarock on Spotify