Low December sales

Music sales continue its downward spiral on the domestic market in December.

The latest sales figures from IFPI Norway, including physical and digital units, indicate an 33% drop in music sales on the domestic market in August 2010 compared to the preceding year.

The number of physical units shifted are down 48% compared to August 2009, while sales of digital downloads and streams rose with 79% in the same time frame. Revenue generated by streams grew a whopping 324% from dec. 2009.

National repertoire held a 48% stake of the market, international repertoire equally so while sales of classical music ended at 4% of the total market.

Total accumulated sales in 2010 amount to 6,8m physical units resulting in a NOK 360m turnover. Digital downloads and revenue from streaming services amount to a NOK 143m turnover.

This represents a loss of 15% in value so far this year.

These were the market shares in Dec. 2010:

Universal 31,2%

Sony Music 23,2%

Warner 15,3%

EMI 11,2%

MO 7,4%

Playground 4,7%

Mudi 3,1%

Bare Bra Musikk/Tylden 2,6%

VME 1,4

Cosmos Music Group 0%

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