Domestic sales down in first half of 2009

Domestic sales figures for the first half of 2008 are in, confirming the negative trend that has plagued music markets for the last few years.

Illustrasjon: graf (ned)

The latest sales figures for the domestic music market show that the negative trend continues. Music sales, including both physical units as well as digital downloads, in the first half of 2009 fell with 4% compared to last year.

Sales of physical units were down 11% in the first six months of 2009, while digital downloads rose with 55%.

Sales of singles fell with 54% in value while music DVDs fell with 14% in the same period.

Accumulated sales in 2008 amount to 3,2m physical units resulting in a turnover of NOK 203m. Download sales in the same period, which includes 3,8m downloads and 120m audio streams, has generated a NOK 41m turnover.

Market shares Jan-Jun 2009:

Universal 26,4%

Sony BMG 21,3%

EMI 17%

Warner 10,4%

Musikkoperatørene 6,3%

Bonnier Amigo/Tuba 4,4%

Bare Bra Musikk/Tylden 3,8%

VME 3,4%

Mudi 3%

MBO/Nordisk Film 2,8%

Playground 1,4%

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