Stable April sales

Phonogram sales remained on a stable level in April with the domestic percentage continuing its rise.

Odd Nordstoga

The latest figures from the Association of Norwegian Record Distributors show that sales of phonograms on the domestic market remained stable in April. The total revenue is down while the domestic percentage is up.

Compared to 2003, sales of phonograms in April remained on the same level as that of last year. However, the total value of sales is down 7%. Sales of CDs are down 5% in volume and 8% in value compared to last year.

Sales of domestic repertoire continues its strong growth. In April 2003, sales of Norwegian releases accounted for 17% of the units shifted, while this year’s figures show a healthy increase to 27%. The solid performance of the domestic releases on the sales charts can be attributed to one of the spring’s surprises on the record market. Folk/ballad singer Odd Nordstoga debuted on no. 1 on the national VG-Lista Topp 40 sales charts with his applauded debut album “Luring” (Universal). The Norwegian language folk-tinted outing is still occupying the top spot three weeks after its release.

So far in 2004, 3,6 million albums, 263 000 singles and 91 000 music DVDs have been shifted. This is a reduction of 2% in volume and 6% in value compared to 2003.

DVD music continues its healthy growth. From 1999 to 2003 the format experienced a whopping 824% growth. First quarter figures indicate a 22% growth compared to last year.

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