May recession

Sales continue to drop on the Norwegian phonogram market. May sales were down 9% compared to last year.


The latest sales figures from the Association of Norwegian Record Distributors tell the tale of a market caught in a downward spiral. Compared to last year, sales (including physical units and downloads) have dropped with 9%. Sales of physical units were down 14% compared to May 2006, while downloads rose with 100% in the same month.

Sales of singles were down 81% in value while Music DVDs were down 43% in value compared to April last year.

So far in 2007, 3m albums, 127 000 singles and 89 000 Music DVDs have been sold, resulting in a turnover of NOK 189m ($31,5m/€23,6). Download sales amounted to NOK 16m. Combined sales of downloads and physical units are down 6% in 2007.

These were the market shares in May 2007:

Universal 33,7%
Sony BMG 18%
Warner 10,6%
MBO Sales Norway 7,3%
Bonnier Amigo/Tuba 6%
EMI Recorded Music 4,7%
VME 4,6%
MO 4,6%
Master Music/Naxos 4,3%
Playground 3,2%
Bare Bra / Tylden 1,8%
KKV 1,1%

Total turnover in April 2007 was NOK 37,2m ($6,2m/€4,65m).

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