12% reduction in first half of 2006

Phonogram sales continue to dip on the Norwegian market. 12% less records were sold in 2006 than in 2005.


The Norwegian music industry seems to be caught in a downward spiral as sales continue to dip. The latest sales figures from the Association of Norwegian Record Distributors tell a sombre tale – sales are down, dramatically, compared to last year.

In the first half of 2006, the Norwegian phonogram industry’s total turnover amounted to NOK 289m ($47,9m/€ 36,7m)– a reduction of 12% compared to last year. Sales of albums in 2006’s first six months were reduced with 15% compared to 2005. Sales of singles were down a whopping 41% in value, while sales of music DVDs were up 16% in the same period.

Over the course of 2006’s first six months 4,2m albums, 163 000 singles and 153 000 music DVDs were sold, resulting in a NOK 280m revenue. Compared to 2005, this results in a reduction of 13% in volume and 15% in value of sales of physical goods. So far in 2006, music downloads has resulted in a turnover of NOK 9,4m.

These were the market shares in June 2006:

Universal 29,8%
Sony BMG 24,3%
Warner 11,6%
EMI Recorded Music 9,2%
Bare Bra / Tylden 5%
Bonnier Amigo 4,3%
MO 3,8%
VME 2,7%
Master Music/Naxos 2,7%
MBO Sales Norway 2,7%
Playground 2,7%
Tuba 1,5%
KKV 0,4%

Total turnover in June 2006 was NOK 70,8m ($11,5m/€9m).

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